How a bar & restaurant group grew drink upgrade sales by 127% using automated employee incentives.
- Challenge: Increase drink size upgrades and special sales
- Approach: Use SocialCrowd to motivate employees
- Results: 127% growth of upgrades sold in 3 quarters
- Opened in 2011
- Vibrant tropical-themed bar
- Miami, Florida-based
- Live Latin music and dancing
- Challenge: Increase drink size upgrades and special sales
- Approach: Use SocialCrowd to motivate employees
- Results: 127% growth of upgrades sold in 3 quarters
- Opened in 2011
- Vibrant tropical-themed bar
- Miami, Florida-based
- Live Latin music and dancing
The Challenge
Mojitobar, a popular Florida-based bar, was looking for creative solutions to encourage their team to drive sales. In particular they were looking to increase sales of drink size upgrades and sales of their specialty Tiki drinks.
While they had tried traditional incentive programs in the past, they struggled to keep employees motivated over time. They needed a platform that would:
- Engage their staff in a way that felt fun and rewarding
- Encourage upselling without adding complexity to their operations
- Simplify tracking and rewarding employee performance
Mojitobar knew that creating a culture of friendly competition and recognition was the key to success, but they needed the right tools to make it happen.
The Approach
Mojitobar decided to implement the SocialCrowd employee incentive platform to motivate employees to sell drink size upgrades and Tiki drinks. SocialCrowd leveraged the data from their SkyTab POS to seamlessly track employee performance, automatically updating progress in real time. Employees received reminders via text and email, keeping them informed and motivated as they worked toward their goals, and were rewarded when they were met, creating positive reinforcement.
In SocialCrowd, Mojitobar designed two incentive campaigns where employees could earn between $10-$30 for every 50-150+ upgrades to 24 oz drinks and sales of Tiki drinks. This structure made it simple for staff to understand exactly what they needed to achieve and how they would be rewarded, which increased buy-in from the team.
“Our staff was really motivated to push drink sales, and got very creative. Twenty-four ounce upgrade sales have grown a lot… if we didn’t have SocialCrowd tracking and rewarding staff, I don’t think we would have seen those results.”
By automating this incentive program, managers could focus on simply setting team goals and monitoring progress. SocialCrowd handled the rest, transforming an otherwise routine sales initiative into an engaging, high-energy program that motivated employees to aim higher and achieve more.
The Results
%
24oz upgrade sales growth
%
Tiki drink sales growth
By end of Q1 2024, they sold 4,500 24oz drink size upgrades.
By end of Q3, that number grew to 10,200 – an average growth rate of 127%!
Also in 2024, Mojitobar increased sales of Tiki Drink vessels by an average of 26%!
