SaaS Founders Are Becoming Superheroes

SaaS Wonder Woman Helps Parents Get Money For Their Kids

Having kids in the United States is not easy.

40% of parents are in debt due to childcare.

Funding for child care is also fragmented and unpredictable. For example, a family of 4 in New York making $65K a year would have access to government subsidies, while that same family in Pennsylvania would not.

Siran Cao is here to change that.

In 2015, while working at Uber in NYC, Siran’s mandate involved onboarding thousands of drivers daily. To achieve this, she depended on a 200+ people team, partly comprised of hourly workers. But there were a few challenges:

• For one, some of these employees often needed to cancel a shift or couldn’t take additional ones because they did not have proper childcare.
• Many women in her team would also refrain from taking promotions, fearing losing benefits they depended on, such as SNAP (Supplemental Nutrition Assistance Program).
• Others would drop out of the workforce because they could not make ends meet.

As an employer, she saw a clear incentive to help her employees resolve challenges posed by childcare. Without them, Uber could not grow.

Fast forward to 2020, she founded Mirza, an end-to-end childcare solution that supports parents by helping them access government funds they are eligible for.

Who is this platform for?

• Mirza is ideal for companies that employ hourly workers.
• The platform is geared toward helping frontline workers and anyone for whom remote work is not an option.

How does it work?

• Mirza calculates personalized childcare subsidies based on employee income, location, and specific financial needs for the employer.
• Once employees set up their financial plan through Mirza, the company’s algorithm optimizes contributions towards these accounts and maximizes employer benefits.
• The platform encompasses a range of financial solutions such as Health Savings Accounts, Flexible Spending Accounts, insurance, and Mirza’s products: securitized childcare, “care now, pay later” financing ISAs, and pension gap-free 401Ks.
• One of the main benefits is that Mirza’s platform is built to grow with its users. Once a child is born, parents become eligible for financial products, such as 529s or ESAs. Then, as childcare costs evolve into things like education costs, Mirza provides ongoing options.